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Dana Robinson, Esq.


Dana Robinson, Esq.
Dana Robinson & Associates
P.O. Box 1416
La Jolla, CA 92038

Dana Robinson, Esq.
TechLaw LLP
P.O. Box 1416
La Jolla, CA 92038

Ph: (858) 488-2545
Fax: (858) 777-3347
Email: [email protected] 
Email: [email protected]


University of San Diego School of Law, J.D., Cum Laude


Life Pacific College, B.A.
Azusa Pacific University, M.A.


California; Nevada


California State Courts; Nevada State Courts; U.S. District Court, Southern and Central Districts


Editor-in-Chief, Journal of Contemporary Legal Issues, University of San Diego School of Law

Adjunct Professor Of Law, University of San Diego School of Law


San Diego Intellectual Property Law Association; La Jolla Bar Association; ICANN Implementation Advisory Group for the Trademark Clearinghouse




Intellectual Property; Copyrights; Corporate Formations; Mergers and Acquisition; Business Transactions


Dana Robinson is a founding partner of TechLaw, LLP, where his practice focuses on trademark prosecution, trademark licensing, copyrights, and business transactions. Previously, Dana managed the trademark practice at the Las Vegas intellectual property firm Quirk & Tratos (now Greenberg Traurig). Dana has served as general counsel to three companies, including, most recently, L1 Technologies, Inc., which operates the website and golf GPS data service.

Dana is adjunct professor of law at the University of San Diego School of law, where he is involved in the law school’s new IP Law Clinic. Dana has taught a variety of seminars and moderated panels on intellectual property  and technology law since 1999. He is conducting research on issues related to the protection of fashion designs; and is also working on an article about copyright transfer issues related to clickwrap agreements. His current article is Digital Rights Management Lite: Freeing ebooks from Reader Devices and Software (Summer 2012, Virginia Journal of Law & Technology). Dana is on the ICANN Implementation Advisory Group for the Trademark Clearinghouse.

Dana’s expertise is in trademark law, and legal issues related to the Internet, software, and technology. He also has extensive experience with  resort and casino trademarks, but he has prosecuted hundreds of trademarks in the United States Patent and Trademark Office over the course of his law practice career. Dana has represented clients in numerous trademark infringement actions, as well as cancellations, oppositions and appeals before the Trademark Trial and Appeal Board. Dana has worked on domain name disputes, beginning with complex multi­party cybersquatting actions prior to the adoption of the ACPA. Dana’s trademark work has included the brands of many Las Vegas resorts, such as Bellagio, Mandalay Bay, Wynn, Palms, Treasure Island, Station Casinos, Golden Nugget, and Stratosphere. Dana has also worked on hundreds of trademarks for non-casino clients, including Sunbelt Communications, Teligence Communications, UNLV, HyLoft,, and many others.

Dana has been the co-founder of several start-ups, including Esquivel Designs, a shoe company that has become famous for beautiful made-in-California shoes, and eChristian, which operates, now the largest religious audiobook publisher on the web.

Beyond his core trademark practice, Dana handles an extensive practice in corporate formation, mergers and acquisition, business transactions and copyrights.

Dana received his bachelor’s degree from Life Pacific College and went on to earn an M.A. at Azusa Pacific University and his J.D., cum laude, from the University of San Diego School of Law. He served as Editor-in-Chief of the law school’s faculty journal, the journal of Contemporary Legal Issues. He is admitted to practice in Nevada and California, and before the Federal District Courts for the Central District of California, the Southern District of California, and the  District of Nevada.

Dana was the Co-chair of the first Nevada State Bar Committee on intellectual Property (2002-2003). He is a member of the IP Law Section of the State Bar of California and is a member of the San Diego Intellectual Property Law Association.

Dana has spent 20 years as an active entrepreneur and investor and continues to advise his portfolio investments. Dana sits on non-profit and for-profit boards. He speaks on a variety of topics, including trademark law; brand trends; entrepreneurialism; and subjects related to small business.

Prior to law school, Dana was Academic Dean of Cathedral Bible College, and a Professor, teaching philosophy as well as courses in systematic theology. He was ordained, and worked in pastoral leadership for four year prior to attending law school.